- Korea’s Leading Marketing Conference Celebrates 11th Anniversary with the Theme: “The Age of AI-Native Marketer”
- A Massive Gathering of Global Experts and Industry Titans from CJ Foods, Mars, Nestlé, Samsung Electronics, and More
SEOUL, South Korea – Artificial Intelligence is evolving beyond a simple tool into an “agent” that executes marketing strategies, while consumers are entering a “Zero-Click” environment where purchase decisions are made without traditional searching. At this pivotal turning point where the very grammar of marketing is being rewritten, a flagship conference is set to present the next standard for the industry.
DMK Global (CEO Se-jeong Park), a leading knowledge-content platform, announced that it will host the ‘Digital Marketing Summit 2026 (DMS 2026)’ on March 24 and 25 at the COEX Grand Ballroom in Seoul. Celebrating its 11th anniversary, DMS has established itself as the premier stage where global scholars and brand leaders align annual strategies for the Korean marketing industry. This year’s event will be the largest in its history, featuring over 60+ sessions, 80+ speakers, and 40+ marketing technology exhibition booths.
The core theme of DMS 2026 is “The Age of AI-Native Marketer.” The concept stems from the realization that the industry now requires marketers who think and design strategies based on the premise of AI, moving beyond simply “using” AI. To reflect this, the event has expanded from three tracks to four, including the newly established ‘Track D,’ which focuses on practical implementation for working-level marketers. Furthermore, on March 23, a day prior to the main event, intensive professional workshops will be held to provide deep dives into core competencies for the AI era.
The keynote lineup features a powerhouse of leaders representing global creativity, academia, and industry. Lars Bastholm, former CCO at Google and a world-renowned creative leader, will discuss “The New Rules of Creativity Rewritten by AI,” highlighting the core values brands must maintain amidst technological shifts. Professor Rando Kim of Seoul National University will present “Human-in-the-Loop” strategies to drive consumer choice in a Zero-Click environment. Additionally, global brand leaders such as Katja Forbes (CX Evolutionist) and Nadia Touil Louis (Head of Digital & eCommerce at Nestlé) will share real-world business insights at the intersection of AI, data, and branding.
The newly introduced ‘Track D’ focuses on strengthening the execution capabilities that marketers can apply immediately in the field. Topics include Generative Engine Optimization (GEO) strategies for the AI search era, case studies on building in-house AI studios, and rapidly evolving growth marketing strategies. A Marketing Tech Demo Zone will also be available for attendees to experience the latest solutions firsthand. Additionally, a special dialogue featuring female marketing leaders will provide career insights for junior and mid-level marketers.
The pre-conference workshops on March 23 are designed to facilitate the transition into an AI-Native Marketer. These hands-on sessions cover AI agent-based consumer behavior analysis, STP strategies, methods to become an AI-preferred brand through GEO, building personal services via Vibe Coding, and the Visual Brand Storytelling (VBT) framework.
“Marketing has moved beyond the stage of mere technical optimization; it has entered an era of collaborating with intelligent agents while designing uniquely human empathy and judgment,” said Se-jeong Park, CEO of DMK Global. “DMS 2026 will serve as a platform to provide the most realistic standards and strategies so that marketers can navigate the AI era and achieve tangible results.”
Registration for DMS 2026 is currently open on the official website, with additional discounts available for group registrations of five or more people.
About DMK Global DMK Global is a premier knowledge-content platform company that leads the digital transformation and marketing discourse in Korea. By hosting world-class conferences and providing high-quality insights, DMK Global connects industry professionals with the future of business technology.
