Today, Gamma announced Gamma Imagine, which is a new AI-powered design tool that allows you to create standalone visual assets. In case you are unaware, Gamma is a platform that allows users to create websites and presentations with the help of AI. At a time when teams are expected to produce more branded content across multiple channels, Gamma appears to be positioning “Imagine” as an all-in-one AI design solution. The company says Gamma Imagine is built to work like a human designer. It can automatically apply brand identity while allowing users to improve outputs using natural language prompts.
Gamma Imagine brings AI-native design tools
Unlike traditional design platforms that use AI as an additional feature, Gamma Imagine is designed as an AI-native experience. You can generate logos, infographics, diagrams, and social media-worthy content directly within the platform, with multiple variations offered for each request.
The new tool also brings remixable templates, which allows you to modify over 100 pre-designed layouts or existing Gamma content with simple text instructions. Smart Charts are included as well, which allows branded data visualizations such as bar charts, funnels, and heatmaps.
Moving on, Gamma Imagine also adds AI-generated illustrations and infographics. Meaning, you can create branded assets from scratch or adapt them using reference images to maintain a consistent style across projects.
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Integration push signals enterprise focus
Alongside the design tools, Gamma is also expanding its ecosystem with integrations into platforms like ChatGPT, Claude, Zapier, and Atlassian. This allows teams to generate presentations and documents directly within their existing workflows.
Speaking of the Gamma Imagine launch, the company CEO Grant Lee says, “This launch is the biggest expression of that vision yet… the gap between an idea and a ready to share output is virtually nothing.” Not to forget, the company is also hosting a global user tour across Seoul, London, and São Paulo. As of now, Gamma’s 80% user base of its nearly 100 million users are based outside of the U.S.
