Key Highlights:
- Samsung officially launches a conversational AI feature called “Vision AI Companion” that turns its 2025 TV lineup and other devices into intelligent, voice-interactive hubs.
- The multi-AI agent platform integrates assistants like Microsoft Copilot and Perplexity to deliver richer, contextual answers on-screen.
- Vision AI Companion introduces features like Live Translate, AI Gaming Mode, and Generative Wallpaper, for an ultimate smart TV experience.
Nearly two months after its unveiling at the IFA 2025 event, Samsung has officially debuted Vision AI Companion for its users. The new feature combines visual intelligence, voice interaction, and contextual awareness to bring true smart TV experience to your living room. Unlike your usual voice assistants of phones and PCs, Samsung Vision AI Companion is designed for the shared screen, where families gather, talk, and make plans.
The Samsung Vision AI Companion is currently available across different from the 2025 TV lineup, Smart Monitors, and The Movingstyle. Moreover, Vision AI Companion runs on One UI Tizen and will receive seven years of software updates, ensuring continuous improvement and security.
Thanks to Vision AI Companion, Samsung TVs can converse with you in real-time
The company says that the new AI companion is powered by generative AI and an upgraded Bixby engine. This apparently allows you to have natural conversations to get things done. You can ask questions like “Who’s the actor in this scene?” or “What’s the best way to grill chicken?” while watching TV. Next thing you’ll hear an instant response, complemented with visualized answers, clips, or guides.
In short, Samsung’s Vision AI Companion doesn’t just search; it talks with you and brings information into the experience instead of taking you out of it.
It’s worth noting that Samsung has integrated the assistant across every part of its TVs. The main idea is to have all your queries solved without you leaving the couch. The company says it built the feature keeping both families and individuals in mind. Samsung also encourages shared exploration and conversationSamsung TVs can converse with you in real-time around the TV with the new feature.
World’s first multi-AI agent TV platform
What makes Vision AI Companion unique is its multi-agent platform. It brings together other third party AI assistants, like Microsoft Copilot and Perplexity, into the mix. The integration of these assistants complements Vision AI Companion, to offer rich, visual responses personalized to each query. Here’s how it works. When you ask for movie recommendations, travel plans, or shopping comparisons, the companion can fetch information from multiple AI search engines to bring together smarter and more contextual answers.
At this point, the feature currently supports 10 languages, including English, Korean, Spanish, French, and more. Samsung is also offering a dedicated AI button on the Samsung remote. Thanks to that, you always have instant access to this intelligent feature that blends conversational search with personalized visuals. Whether you’re planning a weekend getaway, researching a product, or simply curious about the artwork on your wall, Vision AI Companion brings relevant information to life on-screen.
Designed for everyday help and play
Samsung has topped this conversational ability with a bunch of features for an incredible smart TV experience. First up, you’ve Live Translate, which offers real-time translation for on-screen dialogue. If you prefer gaming on your Samsung TV, there’s an AI Gaming Mode as well. You can expect the feature to improve picture and sound quality significantly during gameplay.
If you’re someone who loves personalized backgrounds on your TV, the new Generative Wallpaper feature is there for your rescue. It simply adapts to the TV’s background visuals according to your preferences. Last but not least, the AI Upscaling Pro feature enhances clarity across all sources.
It’s not that Samsung hasn’t integrated AI into its TVs yet. But, this time it has done more than just a simple integration. It has, in fact, redefined what TVs can do.
