Key Highlights:
- Salesforce launches native Arabic support for Agentforce, which is one of biggest regional updates yet.
- Service Agent and Employee Agent now operate fully in Arabic, helping to boost customer service and internal productivity 24/7.
- Native language support also bridges long-standing gaps in autonomy, cultural nuance, and compliance for Middle Eastern enterprises.
It’s not hidden anymore that the nation is making breakthroughs in AI adoption and its goal on where it wants to be further down the line. In a similar effort, Salesforce has now rolled out native Arabic support for Agentforce in the UAE. It is one of the company’s most important regional updates to date. This expansion ensures that autonomous AI agents are available for any kind of help in Middle Eastern organizations that have long struggled with language barriers in enterprise AI deployments.
UAE’s AI vision gets a boost with Salesforce Arabic-native Agentforce
The launch of Agentforce Arabic support immediately enables Arabic support across Service Agent and Employee Agent platforms. According to Salesforce, both agents have been made available to regional customers starting this week. This will ensure that they can deliver customer service and improve internal productivity entirely in Arabic.
The collaboration is a part of UAE’s AI vision, which also calls for Arabic-first digital services backed by secure and compliant AI infrastructure. The announcement also comes on the heels of the UAE accelerating its AI roadmap faster than most global markets. Just earlier this month, OpenAI introduced UAE-based data residency support for its enterprise customers. Thanks to that, organizations now have the option to keep ChatGPT Enterprise data stored locally. The update removed one of the biggest hurdles for regulatory sectors aiming to adopt generative AI at scale.
For years, native language support has influenced the adoption of autonomous AI agents in the Middle East. Many government agencies and private organizations had attempted to deploy these agents but failed due to language barrier, cultural nuance and compliance issues. Well, Salesforce’s latest partnership directly addresses that gap with native Arabic support.
How Agentforce helps to automate workflow in organizations
Speaking of Salesforce agents’ working, the Agent for Service now offers customer service across call centers, chat channels, support portals, and field operations. The AI agent also provides real-time case resolution using AI-powered reasoning, proactive insights based on customer history, and seamless collaboration between human agents and autonomous ones. The company says that the system helps organizations reduce costs while improving resolution times through 24/7 availability.
Meanwhile, the Employee Agent works as an autonomous digital assistant for offices’ staffs. It can help them with daily workspace tools like Slack and mobile work apps, handling day-to-day tasks like preparing for meetings, onboarding flows, opportunity updates, and customer summary creation. Salesforce also positions the agent as a system that can take action beyond offering simple information.
The native support for Arabic also helps government organizations, semi-government organizations, and private-sector companies serving local communities. The language becomes important for accessibility, compliance, and cultural alignment, with national strategies prioritizing digital-first workflows. Salesforce expects strong demand from public and commercial sectors.
The UAE holds top rank in AI adoption rate
Let’s not forget that Microsoft has also recently confirmed major AI investments in the UAE through a multi-year partnership focused on cloud data centers and sector-specific AI deployments. Not to forget, last month the UAE was ranked first in the world in terms of AI adoption rate according to Microsoft’s AI Diffusion Report. All of these developments create a favorable environment for Salesforce’s latest expansion.
What do you think about this move by Salesforce? Do let us know in the comments below.
