How AI in OTT Platforms is Enhancing your Streaming Experience

By Amitesh Dhar | October 23, 2025

The rapid growth of technology has accelerated the rate at which OTTs are evolving in this day and age. With users expecting flawless experiences, fully-personalized content, and smarter recommendations from the moment they land any OTT, the landscape has become extremely competitive in 2025. Meeting these viewers’ demands is not an option, it is essential for the survival of such platforms. In 2025, more than 3.5 billion users are streaming OTT platforms globally. Hence, good content isn’t enough anymore. What counts is, how smartly the content is customized and delivered to viewers. This is where AI in OTT platforms steps […]

InVideo AI 4.0 vs Traditional Video Editing: The Future of AI UGC Ads

By Arshiya Kunwar | October 14, 2025

User-Generated Content or UGC is an essential tool in digital advertising. Consumers trust authentic voices, with real people describing genuine experiences, over a polished brand commercial. As a result, UGC ads now lead social feeds, brand campaigns, and e-commerce strategies. In these terms, production of UGC at scale faces a bottleneck. The conventional procedure for video editing involves a lot of time, technical knowledge, and a fair bit of budget. So, smaller brands or creators end up being left behind. This is why the advent of AI video editing tools like InVideo AI 4.0 promises speed, automation, and accessibility for […]

The Evolution of Netflix Personalization

The AI-Driven Evolution of Netflix: Personalization at Scale

By Arshiya Kunwar | October 9, 2025

Netflix’s meteoric rise from a DVD rental company to the world’s largest streaming platform is defines how technology and storytelling merged at scale. With a great number of shows, films, and originals vying to capture attention, personalization is Netflix’s secret weapon in the war of streaming services. At the very core of personalization is artificial intelligence, which handles everything, from recommendations to content creation. How Netflix Uses AI for Personalization AI powers every aspect of Netflix’s user experience, working to ensure that no two accounts appear the same. By applying machine learning and predictive models, AI in Netflix personalization molds […]

AI vs Traditional Social Media Management: What’s the Difference?

By Arshiya Kunwar | March 11, 2025

Social Media Management has become an integral part of modern-day business strategies. Brands are beginning to acknowledge the importance of being present and active across platforms for better audience connection, brand awareness, and business growth. Though managing these digital channels is going through a drastic change with the advent of artificial intelligence technology. While traditional social media has relied upon human expertise and manual processes, AI-powered methods use automation, data-driven insights, and enhanced capabilities. However, this will be an opportunity and a challenge for businesses on how to optimize their presence on social media. Companies must understand the differences between […]

How AI Automates Social Media Posting While Maintaining Authenticity

By Arshiya Kunwar | March 10, 2025

In today’s fast-paced social media world, brands are under constant pressure to be relevant and engaging. AI is a handy ally, empowering brands to scale their content strategy without effort. However, this automation sometimes takes over for the intimate humanity that helps make such content go viral. This balance of efficiency and authenticity is something many brands struggle with, contributing to content that sometimes feels robotic or detached. In this article, we discuss some of the obstacles to AI-generated content and the ways to maintain a human touch in this highly automated world. How AI Automates Social Media Posting Here […]

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