Google’s Latest AI Breakthrough to Catch Ad Fraud: What Marketers Should Know

By Arshiya Kunwar | January 27, 2026

The ad fraud issue has morphed into one of the most critical and expensive bugs in the digital advertising world. People who commit fraud keep on adopting new and more difficult practices, simply through the use of bots, click farms, and intricate automation, while the budgets for ads keep on getting bigger in search, display, and mobile channels. Such a scenario results in marketers and brands having to deal with the issues of budget wastage, incorrect performance metrics, and lesser trust in digital advertising platforms. The traditional anti-fraud detection systems based on rules have not been able to cope with

Marketing & Storytelling: Generate Location-Aware Visual Content with Nano Banana Pro

By Arshiya Kunwar | January 5, 2026

Google’s Nano Banana Pro is a game-changer in light image generation, particularly for marketers and storytellers who need speed and highly contextual image generation. The location-aware visual content that depicts the place, the surroundings, and the cultural signs is going to be one of the strongest points in AI storytelling tools. This is where the Nano Banana image model gets its edge. It combines intelligent imaging with good architecture and gives the creator the power to create visuals that are seen as connected, real, and in time, making the campaigns more personal and narratives more immersed through different platforms. Key

How AI Tools Are Transforming Web3 Marketing Strategies in 2025

By Arshiya Kunwar | August 19, 2025

The combination of artificial intelligence and Web3 technologies has given rise to never-before-seen marketing opportunities for the decentralized ecosystem. Unlike earlier paradigms in Web3 marketing, decentralized marketing models consider communities as owners and participants in their own right. The evolution of AI-based Web3 marketing strategies in 2025 under the Web3 blockchain umbrella intends to encourage real, transparent, and value-oriented relationships between brands and their communities. Key Takeaways AI has changed the relationship between community engagement tools built for Web3 brands and their audiences. Hyper-personalized marketing campaigns consolidate blockchain data to create targeted experiences without violating privacy. Automated topical generation ensures

How to Use AI Ethics in Marketing: A Guide for Brands

By Arshiya Kunwar | May 8, 2025

This topic of how AI is changing the marketing territory considers essential matters such as the automation of campaigns or personalization based on extensive customer behavior. However, the same power makes a great statement on liability. In the past, the ethical use of AI was merely a legal matter; today, by contrast, it is a strategic imperative tied to customer trust, regulatory compliance, and brand reputation. There will only need to be a brain of ethics entwined in marketing once we step further into AI technologies, leaving behind equity, transparency and user privacy. Ethical AI in marketing keeps brands ahead

Common Mistakes to Avoid When Using AI in Marketing Tools

By Arshiya Kunwar | April 4, 2025

The advent of AI in the marketing sphere has been transforming the entire marketing landscape providing ample businesses the potential to strengthen personalization, intensify efficiency, and yield amicable results. Multitudes of companies have successfully incorporated efficient AI in marketing tools into their businesses, encouraging other businesses to adopt them as well. However, a sense of turbulence prevails due to the biggest marketing mistakes a few novice companies commit due to their negligence and ignorance. When left unaddressed, these tend to limit their accomplishments in no time. But there is a way out! This article highlights the common mistakes to avoid

How to Integrate AI Tools into Your Digital Marketing Strategy

By Arshiya Kunwar | April 4, 2025

AI’s venture in the marketing domain transforms digital marketing to an elevated dimension with its potential to process enormous data into productive inferences that streamline critical decision-making. AI instrumentally enables marketers to comprehend their audiences and proactively redefine their strategies right from analyzing user behaviour to predict trends. The integration of AI tools with modern marketing strategies is witness to be a prime differentiator for marketers for specific assignments that demand enormous data analysis, repetitive work, or swift outputs. As you go through this article, you will get to know the progressive steps in successfully integrating AI tools with your

Marketing & Sales