Planable AI Review: Can It Really Streamline Social Media Publishing?

Planable AI is one of the few social media publishing tools that can help you organise and streamline large chunks of content for publishing across multiple channels. It can also help you collaborate with different teams, improving communication and streamlining the entire process from start to finish.

With the rise of AI-assisted content creation tools, managing content for publishing is one of the major challenges that many teams and brands face. With Planable AI, things are much easier because you have everything sorted out in one place. You don’t have to navigate through different tabs and apps, because you have everything presented on a single screen, making it convenient to sift through everything.

Key Takeaways

• Planable AI is a tool that can help social media marketing teams streamline their workflow. 
• From scheduling tweets to creating posts with the help of AI, the platform has multiple features that can help teams manage everything from a single dashboard. 
• Although a bit expensive, Planable has multiple options to suit all kinds of user needs.

Evolution of Planable AI

Planable AI started off as a basic social media collaboration and workflow management tool back in 2016. The founders wanted to streamline how content planning and feedback processes took place between teams working on various social media marketing projects. As time went on, Planable AI evolved as a tool, constantly scaling up but holding onto its customer centric values. Within two years of launch, the product had already gained around 10,000 users and a considerable amount of industry recognition.

Right now, the platform integrates features like visual content calendars, approval workflows, and the ability to publish directly to different social media accounts. Not only does it save time, but it also helps ease communication between different social media marketing teams, especially while working on major projects.

Features and Functionalities

As a platform, Planable AI does have a lot of interesting features. Some of the notable features are: 

1. Workspace: Here’s where you’ll be spending a lot of your time. This area includes almost everything, starting from Content to Engagement views. Some of the different features are as follows: 

• Content creation: The Planable app lets you leverage different AI tools to create content and figure out trending hashtags to help you connect better with your target audience. 
• Campaign Organisation: Planable lets you organise all your campaigns from one single place. You can manage all your social media calendars for easier workflow management. You can schedule tweets, manage calendar events, and more through the Planable app. 
• Analytics: The tool also lets you track your post performance via different analytical metrics, to see which of your posts have worked well, and which haven’t. You can then use these metrics to come up with a better strategy for your social media posts. 
• Engagement: Whenever you make a new post for your social media accounts, the Planable social media tool helps you check its engagement. This gives you a clear idea of how your target audience is reacting to your content, and the type of changes that you need to make for the same. 

2. Calendar: The calendar feature lets you plan in advance and schedule tweets, Instagram stories, and much more. Additionally, you can also use this social media calendar to track your progress and manage your deadlines easily. 
3. Custom View: For any planning tool, one of the features that everyone looks for is the dashboard. This dashboard gives you an overview of all your ongoing projects and everything else that you need. You can modify this view as and when you please, depending on what overview you need, based on the projects that you and your team are involved in. 
4. Collaborate on Projects: Since this is a collaborative tool, one of its main features is teamwide collaboration. You can invite different members from your team to help you collaborate on the project that you’re working on. However, the number of members you can invite depends on how many individuals you’ve selected while you’re signing up for the platform. 
5. Canva Collaboration: When it comes to creating any infographic or post for social media, Canva is an important tool that you’ll be relying on. You can sync the tool to your workplace, and you can work on the design from here itself. This is a very handy feature, because you don’t necessarily need to log into the designing tool separately. One click and you’re all good to go. 
6. Use AI to Write Your Posts and Generate Hashtags: To get viewership on social media, hashtags play a vital role. Whenever you’re creating any post on social media, knowing which hashtags to use is important to ensure accurate post engagement. Using the AI tool on the Planable AI platform, you can easily create any post and generate trending hashtags that can help your content appear on search without much difficulty.

How to Sign Up and Create Your Account on Planable AI

Signing up on Planable AI is very simple. There are no major hoops that you need to jump through, but you do need to have some additional information about your team and company handy while signing up. 

Step 1: From the Planable AI home page, log in to the platform. 

Step 2: Upload the logo of your company. 

Step 3: Define the different metrics that the platform requires you to fill out. These metrics include the size of your team, the roles, and so on. 

Step 4: Choose the platforms that you’ll be working on and then sign in to them. 

Step 5: If you don’t have an account yet, you can create mockups as an alternative. 

Step 6: Once you’ve done all that, you’ll be taken to your dashboard. Here you can start creating your posts manually, or you can use AI to help create these posts for you.

Recent Updates and Enhancements

Planable AI is a powerful social media management and marketing tool, and it’s undergone several changes recently, which have made it even more potent. Teams can now create content for most social media sites, like TikTok, which makes it an all-encompassing platform for most social media marketing agencies. 

Additionally, the UI/UX has also received a major upgrade. Everything that you get to see is more intuitive. The calendar has also received a visual overhaul, letting you manage everything with ease, while reducing the clutter to a great degree. Planable is trustworthy and will let you manage multiple social media accounts without any fear of a security breach.

Pros and Cons of Planable 

Although the platform is popular, it does have some benefits and some downsides to it too. 

Pros: 

• The UI is intuitive and easy to use. 
• Collaboration is easy and allows multi-user feedback. 
• AI-powered content generation can help make ideation and workflow easier. 
• The built-in dashboard will give you insight into all the necessary metrics. 
• The scheduling tool can help you schedule everything across multiple social media channels, with labels for easy organization. 
• Easily scalable, with high user support options. 
• Freemium plan lets smaller companies start off with the free tier and upgrade when they need to. 

Cons: 

• AI-generated content isn’t very refined and may need human edits from time to time. 
• The price structure is slightly higher than that of competitors. 
• While it has workflow automation, it isn’t as powerful as other competitors.

Pricing and Accessibility

The entire Planable pricing can be broken down into four different tiers: 

• The lowest tier is free, but provides limited options, including just 50 posts without any analytics. 
• The basic tier is priced at $33 per workspace per month and offers some flexibility in terms of the tools that you get to use. 
• The most popular tier is the pro tier, which is priced at $49 for a single workspace per month. This lets you use almost every feature that Planable has to offer. 
• There’s also an Enterprise tier, but for that, you’ll have to get in touch with the team to know about the pricing. That tier is dynamically priced because they tailor the tools to your needs and requirements.

Conclusion

As a tool, Planable is quite powerful, intuitive, and handy. For social media marketers, being able to organise and visualise everything from one single dashboard improves workflow and reduces clutter. Although Planable is not free, if you’re looking to invest in a platform to help you manage multiple social media accounts for your clients, Planable is an AI tool that you should consider. Yes, just like our Planable review suggests, the plans are slightly on the pricier side, so be sure to take that into account before diving headfirst into it.